Course Code: 014
This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce.
This course is intended for Managers and technical staff with little experience in e-commerce.
Introduction to E-Commerce (3 hrs)
- Identify the advantages of e-commerce to business and consumers .
- Examples and case studies of existing practice .
- Costs and benefits of developing an e-commerce strategy .
- Identify the benefits of business-to-business e-commerce .
- Identify the benefits of business-to-consumer e-commerce .
- Making the technical case .
- Review of e-commerce tools .
- Identify e-commerce communication technologies .
- Identify types of digital products .
- Entering products, prices and images .
- Calculating taxes and shipping .
- Configuring MySQL .
- Preparing a product/price catalogue .
- Developing the shopping cart .
- Configuring purchasing and inventory .
Applying Web Commerce Tools (3 hrs)
E-commerce Site Security (3 hrs)
- Basic internet security.
- Firewalls .
- Proxy servers.
- Secure Sockets Layer (SSL).
- Digital certificates.
- Payment methods.
- Credit card validation and authorization.
- Integrating with other business processes.
- Secure Electronic Transactions (SET).
- Point-of-sale (POS) systems.
- Identify online marketing and promotion methods.
- Identify methods of managing online customer interactions.
- Identify the stages in a typical online transaction.
- Identify the role of e-commerce content development.
- Identify e-commerce technical support needs.
- Identify e-commerce technical support requirements for programming and database integration.
- Identify issues to consider when integrating e-commerce with traditional business methods.
- Identify issues to consider when maintaining an e-commerce Web site.
- Identify areas for expanding the use of e-commerce.